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YouTube’s clone of Twitch raids goes live

Streaming platforms are not averse to lifting features from each other, and the latest to do so is YouTube. The popular video hosting website has enabled creators to switch their audience to another livestream when they go offline. This feature was on Twitch.

YouTube already has Live Redirects, which lets streamers move viewers to another video on their channel. However, the feature has gained a new capability to transfer their viewers to another streamer who is live. The original streamer can then go offline.

Twitch has this feature already, known as a raid. Streamers often use it to help one another grow their content. However, the feature is open to abuse as a streamer can redirect hundreds of viewers whose aim is to harass another streamer in a coordinated way. Big accounts have been known to bully smaller accounts with raids.

In its own implementation, YouTube has included safeguards to prevent Live Redirects from being abused. It has settings that can protect a streamer from coordinated harassment. For example, Twitch allows any streamer to be raided by default, although users can change that behavior in the settings. That way, they can allow raids only from friendly streamers. However, many Twitch streamers don’t touch these settings. But YouTube only allows Redirects from channels subscribed to the target channel or those the target channel has added to an allowed list.

Also, YouTube only allows channels with more than 1,000 subscribers and no current strikes to Redirect.

Live Redirect will be used for the first time during Top Gun: Maverick premiere launch event.

YouTube is engaging in feature swiping as the competition to win over streamers heats up. The Google-owned platform has to duke it out with other big names like Twitch, Facebook, and TikTok. It debuted Live Preview in March in addition to other features.

Reproduced below is Google’s announcement of Live Redirects:

“Today we’re introducing Live Redirect on YouTube: a new feature that lets you send your audience to the Premiere or live stream of your choice – including other creator’s channels – as soon as yours ends. This also means other creators can redirect to you!

With Live Redirect, you can build excitement for an upcoming Premiere and help your fans spontaneously discover new creators (and show them some well deserved love!). Tip: Start by building out the list of channels that can redirect to you, and then try this out in an upcoming stream. 

We’ve added built-in features so you have control over who can redirect to your YouTube channel. Keep the default YouTube Studio setting (any channel you’re subscribed to can redirect to you, so long as your subscriptions are public), or update it to only allow Live Redirects from specific channels that you’ve approved. Learn more about how to update your Live Redirect settings in our Help Center.”

Written by HackerVibes

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