Collaboration rules and Twitter wants to be known as a facilitator. Hence, it has been exploring how to make two accounts take credit for a single tweet.
There are many reasons why you would want to co-author a tweet and not be content with just a mention within the tweet. For instance, what if you come up with a funny meme or joke with your buddy and want to share it with the rest of the world? It is only fair that the two of you become known as the originators of the hilarious content.
Or, you have just discovered the cure to cancer with three or more other colleagues, and it is time to make the first Twitter post about it. To prevent some team members from missing out on the limelight, the breaking news tweet could be co-authored by every member of the research team.
Whatever your reason for wanting to co-author a tweet, Twitter is working on enabling the feature on its platform, as TechCrunch reported.
Evidence of the new feature has been floating around since last December when app researcher Alessandro Paluzzi spotted it. He has unearthed what looks like an official dialog box that shows how the collaborative tweet could work.
Going by Paluzzi’s post, you must be mutually following an account you want to co-author a tweet with. The account also has to accept your invitation. In other words, you can’t make an account a co-author without their permission. When the tweet is published, the profile pics of the authors will be attached to it. One of the avatars would be overlaid on top of the other. Probably the person that presses the send button gets to be in the foreground. The tweet will also appear on the timelines of the co-authors and those who follow them.
Despite the light-hearted examples given above, it is easy to see the real-life application of co-authored tweets. The feature could be useful for brand influencers or celebrity endorsements. Organizations can also use it to announce deals or partnerships.
Instagram already offers the feature, which could have served as the inspiration for Twitter. You could also do the same thing on YouTube, TikTok, and others.
However, Twitter must have a way to prevent the misuse of this feature. Popular accounts may get spammed by requests for collaborations from random Twitter users.
There is no info on when this new feature will become public or whether it will ever become an actual one. However, any collaboration tool is always welcome, whether it comes from a social media platform or a productivity-oriented app.
Meanwhile, Twitter has been testing lots of features lately, including subscribing to accounts to see exclusive content. This ‘Super Follows’ idea could work well with popular accounts that want to create a more exclusive following which they could share videos or photos with before they become public.