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New Twitter CEO shakes up company structure

New Twitter boss, Parag Agrawal, is wasting no time to reshape the company into what he wants. He has already executed a number of reorganizations, which include exits by some top-level employees. Michael Montano, Dantley Davis, and Sara Beykpouf will leave the social media company.

The reorganization will streamline Twitter’s operations and accelerate its growth. It will also introduce more job function clarity as it will replace divisions by engineering, design, and product development with designations that show what the team is tasked with. For example, teams will now be grouped under consumer product, revenue, and core tech.

Agrawal explained why the reshuffling is necessary in a company email, to “clear decision-making, increased accountability, and faster execution, … making a number of organizational and leadership changes to best position us to achieve our goals. … We’ve all discussed the critical need for more operational rigor, and it must start from the top.”

This new way of running Twitter differs from Jack Dorsey’s style, who recently retired with short notice. The former Twitter CEO and co-founder had a hands-off approach, but the side effect was a culture of slow innovation, which was also prone to internal conflicts and politics. However, Dorsey was known as a charismatic and visionary leader at Twitter.

Dorsey faced pressure to resign, following concerns from investors of his ability to run two companies at the same time. Dorsey was also CEO at Square (now known as Block) but will face the financial services company squarely after stepping down at Twitter.

Agrawal succeeded Dorsey after a unanimous vote by the board, with Dorsey expressing his confidence in the 37-year old’s ability to lead Twitter. Agrawal had been at Twitter for over a decade before his appointment. He comes in at a time Twitter faces serious scrutiny from politicians that would like to regulate social media companies more.

The reshuffling will introduce a new title, ‘general manager’ for Kayvon Beykpour, Bruce Falck, and Nick Caldwell, who will be heading the consumer, revenue, and core tech divisions, respectively.

Davis joined Twitter in 2019 after heading product design at Facebook. He reported directly to Dorsey but had been criticized for his blunt management style. He posted about his departure on Twitter; “It was the highlight of the past two years at Twitter for me. Thank you to everyone who made this special. It has meant more than words can describe.”

Montano headed the engineering team and had been at Twitter for a long time. He would be remembered for granting flexible working conditions to employees and pushing for remote work.

Other people leaving Twitter include the head of people, Jennifer Christie, but her departure at the end of the year has nothing to do with Agrawal’s reorganization. Dalana Brand will replace her.

Sara Beykpour, senior product management director, is also leaving but is not related to the latest changes. She is married to Kayvon Beykpour.

The staying Beykpour was believed to be succeeding Dorsey, but that would not be the case, although his position has now been elevated. He was in charge of the launch of Twitter Spaces and Twitter Fleets which has since been axed.

Twitter’s Investors Relations account posted support for Agrawal’s decisions, saying, “We can move faster and execute better. We’ll focus on the same goals, same metrics, and same work. But we believe Parag can help us make decisions faster and be more clear about where decision-making sits.”

Twitter has had a tumultuous few years, including restricting and subsequently banning the account of a sitting president of the United States.

Meanwhile, Twitter continues its effort to reign in misinformation on its platform by going after state actors. It recently suspended or removed 3,465 accounts spread over six countries that violated its platform manipulation and spam policies. 

According to a blog post by the company, “Today, we’re disclosing an additional 3,465 accounts to our archive of state-linked information operations — the only one of its kind in the industry. The account sets include eight distinct operations we’ve attributed to six countries – Mexico, the People’s Republic of China (PRC), Russia, Tanzania, Uganda, and Venezuela, respectively. Every account and piece of content associated with these operations has been permanently removed from the service.”

Written by HackerVibes

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