An American star athlete, Tom Brady, has been warned to refrain from destroying more Surface tablets. The seven-time Super Bowl champion had gone viral after a video of him smashing the Microsoft-made tablet made it to the internet.
Marketing executives at Redmond can heave a sigh of relief as the NFL has stepped in to prevent the continuous abuse of Surface tablets on the sidelines of the most popular sport in the US. With millions watching, Tom Brady of the Buccaneers had smashed a Surface tablet to pieces in frustration after a shut-out loss.
Brady has now revealed he has been asked to prevent such outbursts in the future. If he doesn’t, he will be fined by the football league body. On his podcast show, Let’s Go, Brady said, “I did get a warning from the NFL. I can’t throw another Surface, or else I get fined. Imagine that! Imagine that.”
Prior to this podcast episode, the quarterback had joked about the incident, saying, “I didn’t want to throw an interception with that tablet, so I made sure it hit the ground. It was out of use, there was no chance of that one being used after I got a hold of that tablet. I’m having a great time playing. I know it didn’t look like it when I snapped that tablet in half.”
However, Brady apparently is not calling NFL’s bluff as he had promised not to rough handle another tablet. “I won’t throw another Surface. Although I think it was pretty good marketing for the Surface at the end of the day. I think it worked out pretty well for them.”
His views about no publicity is bad publicity aside, it seems the fear of a fine is getting Brady to behave himself, although it is puzzling as he ranks among the highest-paid athletes. He placed 9th on Forbes’ list of the world’s best-paid athletes last year, with an estimated income of $76 million between his salary and other sources like endorsement and advertisement. It would take quite a hefty fine to such a superstar into good behavior.
Before this incident, Brady had had a run-in with a Surface tablet, with the Windows-powered device rendered usable. Facing the Chicago Bears last season, Brady had tossed another tablet in a rage, with the Buccaneers ultimately losing by one point.
Surface tablets have been a regular fixture at NFL game sidelines since Microsoft secured a deal in 2014 with the famous sporting body. Last year, the contract was upgraded so that all the 32 teams of the NFL use them.
The tablets have faced regular abuse from this group of illustrious athletes and coaches, including Aaron Rodgers, Johnny Manziel, and Bill Belichick. Belichick even told reporters he was done with the tablets and returning to the old way of doing things. He was frustrated by what he called inconsistent and unreliable performance. Microsoft at the time said it respected Belichick’s position but defended its Windows tablets, insisting the overall reception of the Surface devices had been positive across the league and was committed to fixing any problem reported during its use.
When not being abused, the Surface tablets are used to replace the black-and-white photographs used for decades for gameplay reviews by the teams. In the early days of the sponsorship, the tablets were often mistaken for the more popular iPads during post-game interviews. Teething technical problems also consigned more than a few units to the dustbin as players made projectiles out of them in frustration, despite their protective cases.