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TikTok makes AR effects tool available globally

TikTok has thrown open its AR effect-making tool, Effect House, to all creators and developers. This came at the end of a closed beta test last year.

With Effect House, creators can produce their own AR camera effects, which other creators will use in their content. This is similar to lenses on other platforms. Effect House is now available globally. TikTok has provided resources to help you start your creative journey.

The AR effects have guidelines for approval. This is to prevent effects that promote colorism or negative stereotypes against protected groups, depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance. According to the company’s blog post, “We’re focused on fostering a safe, authentic, and inclusive environment for our global community to create and engage with effects. In addition to our Community Guidelines, effects must follow our Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. For instance, we don’t allow effects that promote colorism or negative stereotypes against protected groups, nor do we allow effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.

“All submitted effects will be reviewed by our Trust and Safety team to help ensure they adhere to our policies before they’re released to the broader TikTok community. If we identify a violative effect, we will remove it and notify the effect’s creator. While we strive to proactively identify and remove violative content, our community can also report effects they believe are not in line with our policies using the ‘Report Effect’ feature. If we determine an effect was incorrectly approved, we will remove the effect and videos that feature it. Or, if we see an effect being used in a way that violates our Community Guidelines, we will remove the effect and violative videos we identify that used it. Out of an abundance of caution, some effects, such as those depicting alcohol, may be ineligible to appear in the Effect Tray as we keep the breadth of our audience top of mind.”

TikTok included testimonials (some of them are shown below) from multiple TikTokers on how effects have helped their creative process.

While still in beta, TikTok effects have become popular, including Green Screen, which can be seen in many videos already. The social media platform says effects have appeared in more than 1.5 billion videos, racking up more than 600 billion views.

Written by HackerVibes

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