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TikTok partners with Atmosphere to take over the TVs in waiting rooms

Very soon, you will not be able to escape TikTok’s viral videos because a startup named Atmosphere is looking to bring them to TVs.

At a point in human existence, the only way to avoid coming across TikTok videos is to stay at home. This is because, with the new agreement between TikTok and Atmosphere, the latter will soon be delivering viral videos from the popular platform to the TVs public facilities often put in their waiting areas.

This move means you could see the latest TikTok video while waiting for your dentist appointment, waiting at the check-out counter at the grocery store, or in the barbershop. It is not all doom, though, because chances are you will find the videos hilarious, although watching the same clip or set of clips repeatedly could be annoying.

If you visit any of Taco Bell, Texas Roadhouse, or Burger King regularly, chances are you have seen these videos because Atmosphere is already delivering content to their public spaces TVs. The company will now increase the number of client channels by adding a TikTok channel.

The content in the TikTok channel and others are curated by Atmosphere.

Notably, Atmosphere does not just display the videos from its diverse sources like YouTube and, now, TikTok. It edits out the audio and overlays music or leaves it out altogether since some spaces like banking halls usually keep their TVs on mute. However, to ensure the audience follows the videos, Atmosphere adds captions before making them available in its channels.

Atmosphere works with the content creators behind the videos it shows, agreeing to payment terms. However, some of the videos don’t cost Atmosphere any money because playing the videos at locations around the country or even the globe benefits the content creator by introducing them to more audiences.

The startup has a demo of the TikTok channel on its website. Atmosphere does not hide the content creator’s name, and it uses hashtags to group the videos.

Commenting on the deal, Dan Page, TikTok’s Head of Global Business Development, said, “TikTok has become a destination for more than a billion people to be entertained, get inspired, and find community. By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues, and audiences.”

Similarly, CEO of Atmosphere, Leo Reisig, said, “Everyone is constantly on the go and on their phones, so we developed a hyper-entertaining streaming TV platform with Atmosphere, which elevates the vibe of any business. This is a win-win for the business and their customers as well as advertisers, who are having a harder time connecting with an unreachable TV audience. We are thrilled to partner with TikTok and to showcase their brand of extremely engaging content in businesses. We are trailblazing TV entertainment in the 3rd space and having a blast doing it!”

Atmosphere has doubled its footprint in the last year to over 19,000 restaurants, bars, gyms, doctor offices, and other venues worldwide, including Westin, Taco Bell, and Texas Roadhouse. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, and entertainment, reaching more than 20 million unique visitors per month.

About Atmosphere

Atmosphere is the leading streaming TV platform for businesses, offering more than 64 original and partner TV channels. The platform has been built from the ground up with proprietary content, technology, and data to deliver unparalleled experiences for businesses and advertisers. The business was incubated within Chive Media Group (theCHIVE) and spun out in 2019.

Written by HackerVibes

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