If you favor Taco Bell and the latest technology, the restaurant chain has opened a new outlet that will allow you to combine your two interests. The restaurant, designed as a concept named Taco Bell Defy, is located in Brooklyn Park, Minnesota.
Patrons of the new outlet will have their orders delivered faster thanks to the latest advances in computing. They will be able to spend less than 2 minutes for a typical drive-thru experience.
Ordering is more focused on mobile, and it can be delivered through a third party. Your grub comes from a raised kitchen area, and it will pass through a vertical food tube to reach you on ground level.
The restaurant chain’s parent company, Border Foods, says many of the innovative features in the Taco Ball Defy could end up in its standard outlets in the US. It will also consider outfitting existing restaurants to the level of Taco Bell Defy.
However, if you would rather stick with the tried and trusted drive-thru, Taco Bell Defy can still cater to you. It is also possible to order over the counter the old-fashioned way, where you will interact with a real human. One out of four drive-thru lanes in Taco Bell Defy is dedicated to people that don’t want to jump on the latest technology.
However, for people who are brave enough to embrace new tech, the three lanes will let them order through an app that will check them in and let them skip queueing. They only have to scan a code to pick up their food, and they are on their way. They also have the option of getting their meal through delivery riders working for Door Dash, GrubHub, or Uber Eats.
“Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees,” Border Foods co-founder and CEO Lee Engler said in a statement. “It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.”
“For decades, we’ve been committed to providing a fast, safe, and friendly drive-thru experience,” said Taco Bell president Mike Grams in a statement. “Now, with our bold goal of creating a two-minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.”
Taco Bell already has the Go Mobile concept that cuts down the size of its eating rooms and incorporated two drive-thru lanes. The outlets feature digital kiosks for placing orders in addition to human staff.
Taco Bell isn’t the only restaurant chain investing heavily in tech to support its operations. Chipotle has opened a digital kitchen in Ohio where you can order online and get your food through a walk-up window.
The Covid-19 pandemic increased interest in contactless food delivery as customers tried to cope with lockdowns and other restrictions. Many food operators have responded by using the power of technology to limit human interaction in their operations.