Sony announced a pair of EVs this year, and the conglomerate has now teamed up with Honda to build cars.
The two companies have agreed to form a company together that will design and sell EVs. The name of the venture has not been released yet, but the first EV model is set to start selling in 2025.
While Honda will do the actual manufacturing, the design, development, and sales will be done by the new company. Sony will work on a mobility service platform for the cars. The joint venture will combine Honda’s manufacturing and marketing expertise and resources with Sony’s capabilities in imaging, telecoms, and entertainment.
According to a statement released by Honda, the joint venture will be fully set up this year, subject to relevant regulatory approval. It will produce “a new generation of mobility and services that are closely aligned with users and the environment, and continue to evolve going forward.”
“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers,” says Honda CEO Toshihiro Mibe. “We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety while aligning the technological assets of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility.”
Commenting on the venture, Sony CEO Kenichiro Yoshida said, “Sony’s purpose is to ‘fill the world with emotion through the power of creativity and technology. Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment, and adaptability.”
When Sony revealed its Vision-S 02 at the CES 2022, it said it planned to form a separate company called Sony Mobility that would manufacture and market it and the other model it had revealed. However, with this announcement, it appears Sony had adjusted its plans.