If you use Snapchat and want to share YouTube videos, the process is now straightforward with the latest update for the app. Bye-bye to copying and pasting URLs.
To share YouTube videos on Snapchat, all you have to do is open the video in the YouTube app, tap on the Share button and select Snapchat from the options presented. This will take you into the Snapchat app, and the YouTube video will show up on your camera as a sticker. The sticker will show the name, thumbnail, and creator of the video.
You can adjust the size of the sticker, rotate it, and place it on any part of the screen.
Your snap or story viewers can tap the link to watch the YouTube video in the browser or app.
This is way much better and easier than how Snapchat users achieved sharing YouTube videos, which involved copying the link, opening Snapchat, taking the photo or video, hitting the paperclip icon, and pasting the URL. At the end of the whole process, the video is shown as a resizable banner showing a tiny thumbnail and the video’s title.
This longer process is still available, but the sticker outcome doesn’t look as nice as the new method enabled by the platform. Your sticker will now show a clearer version of the video thumbnail and the name of the video creator, which is not available in the older method.
Snapchat has earlier enabled tweet stickers for some years now, which means you do not have to take snapshots or use a phone to take a picture of your computer screen.
The new YouTube thumbnail is now available on iOS and Android.
While Snapchat users could already do this, cross-posting YouTube videos can help increase viewership on both platforms and is great for brands and businesses that regularly post content on both platforms.
Here is an excerpt of Snapchat’s blog announcing the feature:
“Starting today, all Snapchatters across iOS and Android can seamlessly share their favorite YouTube videos with their friends straight through the Snapchat Camera – no more pesky copying and pasting required!
“More than 2 billion logged-in users visit YouTube every month to tune into videos that help them find new music, learn different skills, catch up on news, and discover more about the world around them.
“With this new integration, we’re making it easier than ever for these viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat.
“This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self expression. Our tappable YouTube stickers bring Snapchatters directly to the video within the YouTube app or in their preferred mobile browser.
“At Snap, we believe in the power of visual communication, and with this partnership, we’re giving our community infinite ways to express themselves, share what they’re watching, and layer on their own creative takes.”