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Robert Krakoff, pioneer of Razer’s gaming mouse, dies at 81

The pioneer of gaming mice and Razer co-founder, Robert Krakoff, has passed away.

Krakoff, also known as Razeguy, died at the age of 81, leaving a long legacy. Razer’s official Twitter handle posted about his passing, saying, “We are saddened by the passing of Co-Founder and President Emeritus, Robert Krakoff, known by everyone as RazerGuy. Robert’s unwavering drive and passion for gaming lives on and continues to inspire all of us.”

<blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>We are saddened by the passing of Co-Founder and President Emeritus, Robert Krakoff, known by everyone as RazerGuy. Robert’s unwavering drive and passion for gaming lives on and continues to inspire all of us.<br><br>Thank you Rob, you will be missed. <a href=”https://t.co/2HKNcFaOj2″>pic.twitter.com/2HKNcFaOj2</a></p>&mdash; R Λ Z Ξ R (@Razer) <a href=”https://twitter.com/Razer/status/1519584686149976066?ref_src=twsrc%5Etfw”>April 28, 2022</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

Krakoff was the brain behind the first gaming mouse known as the Razer Boomslang. It was the beginning of the Razer gaming accessory empire and the industry. Krakoff even appeared in one of the earliest ads promoting the gaming mouse.

However, Razer didn’t become a company until 2005, as it remained a trademarked name for another entity known as Karna. The company had invented an encoding wheel capable of tracking a mouse’s movements at a higher resolution than the competition at that time. Karna went bankrupt, but Krakoff started Razer with Min-Liang Tin, the sitting CEO.

It is a known fact that neither Krakoff nor Tin invented the gaming mouse. That honor goes to a marketing agency named Fitch, which created the whole Razer brand. The agency even designed the now-famous logo containing three snakeheads, the website, packaging, and the Boomslang mouse. Even Razer’s first press statement acknowledged Fitch designed the gaming mouse.

Krakoff would later become the public face of Razer and a very approachable one. He used to send a message for every Razer product purchased. He also gave interviews to journalists regardless of their audience reach and even gave jobs to some. Krakoff studied journalism, which explains why he had a soft spot for journalists.

Krakoff was also brutally honest about his company’s products. He once told journalists that Razer’s exorbitant price for its gaming mouse was unnecessary, but the company only wanted to create a halo brand that gamers aspire to own.

The co-founder was a known leftie and once said he wished Razer would make a left-handed mouse. He was the company’s president but could not influence the decision to make or not make it. However, Razer eventually released a left-handed gaming mouse.

Even after leaving the company, Krakoff continued to act as President Emeritus. But he started another enterprise, MindFX Science, which sells health supplements and energy drinks. Krakoff wanted to provide a replacement for highly caffeinated energy drinks and pre-workout products.

Krakoff was deeply into fitness. He even had a stint at the Los Angeles Rams in the ’60s. He even went to college on a sports scholarship. In his later years, he started playing tennis, riding bikes, and body fitness. He maintained a blog on senior fitness and nutrition tips with his wife.

The late co-founder also wrote many books. He had worked as a copywriter and used his experience in writing fiction, non-fiction, sci-fi, etc.

Krakoff maintained residencies in Jalisco, Mexico, and Peoria, Arizona. He is survived by two children and five grandchildren.

Written by HackerVibes

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