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Porsche to build its own public charging network and release two more electric cars

Porsche has announced it will build its own network of public chargers and also increase the share of electric vehicles in its sales to 80 percent by 2030.

The Volkswagen sub-brand made these known during its annual meeting, where it also announced it would add a fully electric Macan compact SUV and 718 sports car to its roster of battery-powered vehicles.

The planned charging network is a departure from how Porsche currently depends on other companies’ charging networks for its EV driver. The upscale car brand collaborates with Ionity, a public charging network jointly owned by Ford, BMW, Daimler, and Volkswagen.

Porsche says the public chargers will be installed on popular Austria, Germany, and Switzerland routes. The first batch will appear toward the end of the year.

However, non-Porsche EVs may not be able to use these chargers as they will be exclusive. This is the exact opposite of what Tesla, the king of exclusive public chargers, is doing as it opens up to other cars. It is not clear yet if EU or country-specific regulations will allow that. At any rate, the company says the new public chargers are meant to complement Ionity’s public chargers in Europe.

True to its branding, Porsche plans its charging stations to function as luxury lounges where you can relax, have a drink, or even socialize with other Porsche EV owners while you wait for your car to complete charging. Porsche owners in the US and China may get these charging stations, too, but it depends on what its executives decide.

With this investment in a premium public charging experience, Porsche wants to boost its EV sales. It is also investing in battery production, which should be ready for in 2024.

The next-generation 718 will be fully electric and is inspired in many ways by Porsche’s racecar concept, the Mission R, and will be available in 2025. However, the electric Macan crossover is listed as coming soon.

Meanwhile, Porsche reported sales in 2021 were €33.1 billion, €4.4 billion more than in the previous year, representing a growth of 15 percent (previous year’s sales: €28.7 billion). Operating profit was €5.3 billion, exceeding the previous year’s figure by €1.1 billion (plus 27 percent). 

Total deliveries in 2021 were 301,915, the first time the company cleared the 300,000 mark. Its best-selling model was the Macan which moved 88,362 units. The Cayenne closely followed it at 83,071. The Taycan took third place, with 41,296 delivered to customers.

About 40 percent of its delivery in the year was electric, consisting of both plug-in hybrids and fully electric models.

Speaking on the company’s outlook for 2022, CFO Lutz Meschke said, “We have challenging months ahead of us, both economically and politically, but we are nevertheless sticking to our strategic goal, which has been firmly anchored for years, of ensuring an operating return on sales of at least 15 percent in the long term. Our task force has already taken initial measures to safeguard our earnings. In this way, we want to ensure that we can continue to meet our high earnings targets. The extent to which this succeeds also depends on external challenges that we cannot influence.”

Written by HackerVibes

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