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Netflix’s price hike starts to take effect; buys up another game maker

Netflix announced it was increasing its subscription fees, and the new prices are already taking effect. Some subscribers of the streaming platform have been contacted by email about the change in prices, meaning they have been informed that the next payment cycle would use the new tariffs.

The content streaming giant is rolling out the new prices in waves, and it would take weeks before they apply universally. This explains why not all users have been affected yet. However, some accounts have been charged the increased fees already.

News of the bump in prices came in January when Netflix said its basic plan would start from $9.99 up from $8.99, while the standard plan would cost $15.49 instead of $13.99. The top tier plan, which offers HD viewing, went from $17.99 to $19.99, the highest increase among the tiers.

Instead of adding an ad-supported plan to make the service more affordable like its competitors, Netflix has said it would always revise its subscriptions to reflect current realities and the value the service provides. This means Netflix may increase its prices more frequently and by more margin than its competitors, which have the option of increasing the costs of ads to boost their revenue.

Moreover, Netflix is also trying to improve its income by going after password sharing, which could net it millions of new users from among people who already use the service. The company is currently experimenting with password-sharing-prevention technology.

Netflix has become a cultural phenomenon and is in a better position than its competitors to increase prices or crackdown on password-sharing without the fear of users’ exodus.

The company has been investing heavily in shows across the globe as the service has expanded to more countries.

However, Netflix says customers would be alerted by email at least 30 days before any new prices take effect, to prevent shocking customers like Vimeo recently did when it steeply raised prices abruptly.

Meanwhile, Netflix has bought another studio as it pursues its game streaming push. Boss Fight Entertainment, a mobile studio operating from Texas, has become its third studio purchase after Night School and Next Games.

Boss Fight is the studio behind Dungeon Boss, a smartphone strategy game. It was founded after Zynga’s Dallas studio was closed.

Netflix wants to get more involved in gaming and has added mobile games to its subscription plans. The platform recently announced three new games while working on an interactive series that includes a daily trivia game known Trivia Quest.

“Boss Fight’s mission is to bring simple, beautiful, and fun game experiences to our players wherever they want to play,” said the founders of Boss Fight Entertainment, David Rippy (CEO), Bill Jackson (CCO) and Scott Winsett (COO). “Netflix’s commitment to offer ad-free games as part of members’ subscriptions enables game developers like us to focus on creating delightful game play without worrying about monetization. We couldn’t be more excited to join Netflix at this early stage as we continue doing what we love to do while helping to shape the future of games on Netflix together.”

Boss Fight will continue to operate from their current locations in Dallas, Austin, and Seattle.

Written by HackerVibes

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