Does Magic Leap ring a bell? For many tech enthusiasts, it brings back memories of grandiose promises from startups but with nothing to show for it. However, the company seems to have found its stride and is talking about the second version of its augmented reality headset, Magic Leap 2. The tech startup has talked about early partners for its new headset in a press release.
Magic Leap is working with four early partners, signaling a continuous focus on enterprise applications for its product. All four partners are in the healthcare industry and will get first access to Magic Leap 2.
One of the companies is SentiAR, Inc., is a digital health software device company. SentiAR is developing solutions that connect physicians to clinical data via the Magic Leap 2 platform. In electrophysiology procedures, this includes access to intraprocedural, 3D maps of a patient’s heart anatomy and electrical activity, including locations of intracardiac catheters.
Another Magic Leap’s early partner is SyncThink, Inc., a neurotechnology company and developer of the award-winning EYESYNC® technology. SyncThink aims to collaborate with Magic Leap to develop and introduce new and innovative product offerings to the global healthcare market. SyncThink wants to use the Magic Leap 2 platform in clinical trials and to improve patient care and clinical outcomes.
Heru, Inc., a healthcare software company, is another early partner. The company is focused on innovative diagnostic solutions. Heru is launching an application on its re:Vive platform on Magic Leap 2. The Heru application on Magic Leap 2 will feature several vision diagnostic modalities, along with reimbursable CPT medical billing codes, in a single wearable, diagnostic, health, and wellness tool.
Lastly, there is Brainlab, a medical technology company that offers software and hardware solutions for radiotherapy, radiosurgery, and surgical navigation. Brainlab is working to make its Mixed Reality Viewer software available on Magic Leap 2, in addition to the existing application on Magic Leap 1. Brainlab’s Mixed Reality Viewer provides innovative methods for reviewing surgical plans and collaborating with colleagues and provides access to potentially new insights into patient procedures.
According to the CEO of Magic Leap, Peggy Johnson, the new headset will be slightly more expensive than its predecessor, which cost at least $2,295. He claims professionals that wear something on their eyes are the focus of his company’s hardware. This group apparently includes healthcare practitioners and factory workers. However, just like its competitor, Microsoft, Magic Leap also wants to do business with the US military. It competed for the AR contract that eventually went to Microsoft for its Hololens.
The new Magic Leap headset will be generally available in 2022 and is said (by the company) to be the most advanced and immersive enterprise AR device. Some of the features and updates coming with the Magic Leap 2 include small size and lightweight, improved optics for best-in-class image quality, color fidelity, and text legibility. Buyers will also get the largest field of view of all similar AR devices, Dynamic Dimming, for a better experience in brightly lit settings. The company also claims Magic Leap 2 is more immersive and less fatiguing to users.
Magic Leap has had ups and downs during its existence. It has raised billions of dollars in investor funding but had to downgrade its ambitions drastically. The previous CEO was also ousted, with many employees shown the gate.
The company has toyed with being acquired but changed its mind after raising $500 million to pursue enterprise applications in 2020. This could be seen as Magic Leap exiting the AR consumer space, but it would consider returning.