LinkedIn, the professional networking platform, is launching a Clubhouse-styled feature this month.
If you have ever felt the urge to listen to your connections on LinkedIn, the Microsoft-owned network will launch an audio feature that looks (or sounds) like Clubhouse. As revealed by LinkedIn’s lead for vide, creators & events, Jakes Poses, the feature will debut in beta in the first month of 2022.
“This month, we’re taking a big step forward and building on the success of LinkedIn Live broadcasts by launching an entirely new interactive events experience that allows our members to more actively participate in the conversation.
“Being an active part of the conversation at an event can help you make new connections, bolster your professional brand and inspire peers. In our new experience, you can participate in the live conversation by raising your hand and joining the speakers, “on stage” to help direct and add to the discussion. You can also see who else has joined the event, enabling real time connection opportunities – follow and message other participants during the event to foster relationships and keep the conversations going after the event has ended.”
The virtual event platform will let you enjoy audio gatherings in a professional setting, offering moderated discussions, roundtables, fireside chats, etc. The admins or hosts can set the format of the meetings.
LinkedIn has most of the tools needed already and even promises a video version of the platform later in the year.
More features will be added to the service over the coming months. Poses continues, “Starting this month, we’ll be beta testing this new interactive experience with Audio Events. We’ll kick off with a few thousand creators who will host events across different topics and themes – any member can tune in and participate. We’ll expand the ability to host Audio Events to more creators in the coming months, and we’ll start rolling out our Video Events format later this spring.”
Poses highlights why you will want to use the LinkedIn Live platform, “Whether an event by a creator or page you follow, or a topic you’re passionate about, we will surface the events that will help you reach your career goals… you can easily learn more about other attendees by visiting their Profile, seeing their career journey and recently shared content…learn from…a unique, diverse and rapidly growing community of creators who are using Events on LinkedIn share industry insights, trends and thought leadership.”
However, hosts may not be able to monetize these events like other platforms allow. This is because LinkedIn does not have plans to offer ticketed events. How this decision will affect the uptake is yet to be seen.
Clubhouse started a trend during the pandemic with its audio platform. It tried to build hype by making it an invite-only platform. The strategy worked as even celebrities got on the platform. However, Clubhouse started to lose its influence when other social media platforms began to copy the feature. Twitter rushed through its own offering Spaces and did not include any barrier to entry. Spotify and Facebook (now Meta) added Greenroom and Live Audio Rooms, respectively. Clubhouse eventually released an app for Android and removed the invite-only barrier.
LinkedIn currently has more than 800 million members worldwide.