LG is not done wowing us with OLED screens, and this time, it has announced an even better OLED, the OLED EX!
If you are asked to name the company that has been at the forefront of OLED screen development, there is a high chance you will mention LG. However, the South Korean company has much more to offer as it has a new chapter in its OLED journey: the OLED EX.
In its press release announcing the new technology, LG explains it uses deuterium and algorithm-based ‘EX Technology’ to improve the display’s overall picture quality. You can expect up to a 30 percent increase in brightness.
If you wonder what the EX stands for, LG says it was derived from Evolution and eXperience, a description of the company’s goal of “providing customers with new experiences through its ever-evolving OLED technology.”
LG claims OLED EX achieves the perfect black, rich, and accurate color expression, with a fast response time, all for your viewing pleasure.
Here is how LG says deuterium helped it achieve better performance with OLED EX:
“Deuterium compounds are used to make highly efficient organic light-emitting diodes that emit stronger light. LG Display has successfully converted the hydrogen elements present in organic light-emitting elements into stable deuterium and managed to apply the compounds to OLED EX for the first time.
“Deuterium is twice as heavy as normal Hydrogen, and only a small amount exists in the natural world – as only one atom of deuterium is found in about 6,000 ordinary Hydrogen atoms. LG Display has worked out how to extract deuterium from water and apply it to organic light-emitting devices. When stabilized, the Deuterium compounds allow the display to emit brighter light while maintaining high efficiency for a long time.”
However, deuterium is not the only thing responsible for the better performance of OLED EX. The new tech also relies on a personalized algorithm based on Machine Learning. The unique algorithm controls how up to 33 million organic light-emitting diodes use the owner’s viewing pattern to precisely control the energy input into the display. This enables the TV to express the details and colors of content more accurately.
Another nice feature enabled by OLED EX is reduced bezel thickness. Thinner bezels are more aesthetically pleasing for most people, making the TV appear more elegant and premium. LG says that the new tech can reduce the bezel thickness on a 65-inch OLED display from 6 mm to 4 mm. This 30 reduction makes the viewing experience more immersive.
The new panels will enter production at LG’s plants in South Korea and China by the second quarter of 2022. However, when the tech reaches consumers has not been disclosed yet.
Also, we will have to take LG’s word for it until we can compare the new tech to have what we have right now. Displays are pretty good already, so we are eager to see just how much better OLED EX is.
LG started making OLED TVs in 2013 and has surpassed 20 million units globally. However, VP and head of TV business in LG, Dr. Oh Chang-ho, expects the new OLED EX to increase the appeal of LG displays further:
“Despite the global TV market experiencing a 12 percent decline this year, we still observed a 70 percent growth in OLED sales. With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms, and designs.”
Meanwhile, LG has been wowing us with transparent OLED screens with various applications, from consumer units that can show artwork behind it in the home to product displays in swanky retail stores.