Not all Instagram Reels are born equal, as you may now have to be a paying subscriber to creators to see their posts. An update now allows creators to mark some of their content as reserved for only paying subscribers.
Instagram added paid subscriptions to the features available to content creators, similar to what Twitter already has. This is part of the photo-focused social media plan to make its platform a place where people can earn a living. The CEO of Instagram, Adam Mosseri, explained that the new features were added after direct feedback from Instagram users that participated in the testing phase of the subscriptions feature.
Previously, creators could only restrict their stories to paying subscribers, but they can now limit the content of the feed too. According to Mosseri, it was the top request from creators, and the platform has now added a new home tab for subscribers where they can see the content available to them. The content includes photos and Reels.
Creators can charge between $0.99 and $99.99 to subscribe to their content. The subscribers get a purple badge indicating that they support a creator or an influencer. They can also access exclusive live videos from the creators. They can also join group chats in DMs of up to 30 participants.
For now, only select creators in the US can offer subscriptions to their followers, but Mosseri has promised the feature will be expanded to the rest of the world. “This is just one step on a much longer path to provide creators everywhere with a whole range of tools to be able to make a living online. But we’re really excited about this one.”
There are other big changes coming to Instagram. They include a full-screen feed. However, Mosseri said the changes might take many months before getting to everybody. The company is taking feedback from photographers, in particular, to optimize photo displays in the new format without affecting picture quality.
Instagram returned the chronological feed after users clamored for it to gain more control over the content that they see.