If your car rides are boring, HTC and Holoride have teamed up to turn them into mobile VR theme parks.
Your passengers deserve some entertainment as you transport them. This is why HTC and Holoride (not in any way connected to Microsoft’s Hololens) are using the VIVE Flow VR headset to convert your car into an amusement park. To prevent carsickness or motion sickness, the movement of the virtual roller coaster that you find yourself inside when you put on the headset is synced with the car’s motion.
Apart from amusement parks, you can visit virtual worlds that offer 2D content on virtual screens synced with the car’s movement. This means you can watch movies without feeling like throwing up.
According to a press release, Holoride “will deploy its extended reality (XR) technology in VIVE Flow, a compact and lightweight immersive glasses device, to transport users from the backseat of a car to an imaginative world filled with content around every turn, including both VR and traditional 2D content. VIVE Flow will be the first holoride-ready VR device for series integration in cars in the scope of the company’s market launch in the second half of 2022.”
You are in for a treat as Holoride will merge “XR content with real-time motion, location, and navigational data from the car and its environment, creating hyper-immersive experiences. With VIVE Flow, riders can naturally navigate and maneuver through the virtual worlds with the same intuitive gestures as they would with conventional VR devices. And with holoride’s advanced cinema mode, individual users can privately enjoy 2D content on a virtual, motion- synchronized cinema screen.”
The VIVE Flow weighs just 183 g, and the lightweight means you can wear it comfortably for extended periods and transport it easily. It has a dual-hinge design and soft face gasket that makes it easy to wear, take off, and fold down for storage. Despite its lightweight design, you are assured of a cinematic screen where you can enjoy films or gaming.
Holoride integrated its XR technology with the headset to make the experience possible. You can learn more about it and even get a demo at the Mobile World Congress taking place in Barcelona.
“holoride is on a mission to create exciting in-vehicle experiences for passengers to travel the Metaverse, and that starts with putting our technology in the hands – or on the heads – of riders,” said Nils Wollny, CEO and co-founder of holoride. “VIVE Flow is the ideal device for on-the-go XR, so we are thrilled to be partnering with HTC VIVE to give riders direct access to holoride. The glasses’ sleek, portable design means riders can enjoy a fun and connected experience anywhere they go.”
“VIVE Flow can fit in the palm of your hand and still deliver a breathtaking experience,” said Shen Ye, Global Head of Hardware at HTC VIVE. “Paired with holoride’s impressive tech, you’ll be able to turn car rides into virtual amusement parks. We’re very excited to work with holoride in shaping the future of passenger entertainment.”
Holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real-time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. Holoride technology provides a new type of immersion into any VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness.
In April 2021, Holoride raised €10 million in its Series A funding round led by Terranet AB, earning the company a €30 million valuation. That same year, Holoride won the prestigious SXSW Pitch and was also named Best in Show.