How to integrate Shopify with Amazon? You may not know that both companies have agreed to strike a deal so that you can sell your products on Amazon via Shopify. And the same thing seems to be happening with both Facebook and Twitter: Shopify, therefore, is quickly winning the trust of many digital players.
In this article, you will see how to integrate Shopify and Amazon to allow you to sell what you exhibit even within the most famous e-commerce giant in the world. It is a valuable opportunity for your business and the result of Amazon’s proven trust in Shopify’s success. In reality, the plans to integrate the two platforms date back to 2015. And only now have they been revealed to the general public: It means that thanks to this system, you can connect your shop on Shopify and take advantage of the millions of customers on Amazon to expand potentially your sales. All according to the multi-channel logic that today represents the best strategy for e-commerce 2.0.
Integrating Shopify with Amazon: what does it mean?
Before I look at how to integrate Shopify with Amazon, it is good that you understand what all of this means and why you should do it. Meanwhile, as I have already mentioned, by integrating the two platforms, you will be able to synchronize the first with the second: it will allow you to do many things that you could not do before. For example, you can add Amazon as a sales channel, create Amazon ads or manage orders directly from the Shopify admin panel.
You can even synchronize your inventory, but you still need to know that there is a limitation. Currently, you can only take advantage of this system if you sell goods in the clothing and accessories category, which is the only one you can access by integrating the two platforms.
How to integrate Shopify with Amazon?
First of all, you will have to make sure that your Shopify store meets the following requirements. You need an active account on this platform. You will have to sell in the category mentioned above, the prices will have to be in US dollars, and you will not be able to ship using Amazon logistics. If your online shop meets the following requirements, you can integrate Shopify with Amazon in the following way. First, you need to access the Shopify dashboard and click on the “+” icon next to Sales channels, selecting the Amazon option.
Once this is done, you will need to click on the “Add” item to confirm the operation. Of course, for this to work, you should also register an account on Amazon as a professional seller – once that’s done; It is enough for you to access Amazon services. Click on “Start selling,” request approval to access the category, and wait for it.
In just a few minutes, you can transfer and integrate your inventory between the two platforms. And start selling Amazon products from the Shopify store.
With some of the applications to integrate Amazon and Shopify, it is possible to create product lists. By activating the Amazon Marketplace Web option, Shopify e-commerce will keep up to date with Amazon inventory take into account any changes in stock or price changes.
Why integrate Amazon into a Shopify store
Shopify eCommerce will be able to leverage many of the benefits of the best online store, such as shipping management, customer support, payment gateways, and Amazon domain authority over Google, to improve the SEO positioning of the online store.
Shopify is a platform for creating virtual stores quickly and easily, with professional results. If you have a Shopify store configured and running, it is interesting to integrate it with Amazon to take advantage of a whole series of benefits.
In 2016, Shopify and Amazon entered into an agreement that allows for a great integration between the two online sales platforms. The main benefits of integrating between Amazon and Shopify are:
Use of the same payment gateway
When you integrate the Amazon store with Shopify, your online store customers will have access to Amazon payment gateways. It has a good advantage because it will be possible to reach a better number of customers. And be able to count on a safe and standardized system for making purchases from your e-commerce. Thus increase the trust of customers and users towards your platform.
When you integrate the two platforms, you will have only one stock available. This inventory will be automatically updated to avoid any discrepancies or errors.
With Amazon’s inventory management, the control of the stock will be enhanced, and it will be possible to avoid negative situations, such as out of stock. It allows you to have a correct overview of what is in stock.
Automatic price and stock changes
One of the exciting aspects of this integration between the two platforms is the automatic update system. If a change is made to the price of an item, or if the stock changes for any reason (sale, stock error, or breakages, among other things), both platforms will update automatically, always showing the actual situation of the online store.
Imagine, for example, that the procedure for maintaining both inventories is manual. If a product is sold in Shopify e-commerce, you will need to enter Amazon and remove it from stock. It would be an excessively tedious and inefficient procedure. Thankfully, both platforms automatically update when a sale or price change is made. A key feature to be able to manage this integration.
Amazon Premium Services in your online store
Amazon Premium Services ensure that customers receive products faster and at a reduced price. By integrating the two virtual stores, the Shopify store will have Amazon Premium service available to its customers.
The management of shipping costs and the selection of the best transport service are two sensitive points that highly affect the success of an online sales business. With this integration, you will be able to avoid this hassle. Because Amazon takes care of this task (offering the best-optimized services).
Better SEO positioning
Integrating the Shopify store with Amazon means binding to one of the most strong domains on the network, with a massive amount of searches regularly. The integration, therefore, brings benefits when it comes to positioning the store in the number one search engine, allowing it to appear at the top of the search results.
Probably, Amazon is the largest showcase in the world for online sales. And with the integration with Amazon, this force will positively drive the Shopify store, enhancing and increasing its display (the more visits you get, the more likely it is to sell on e-commerce).