Google is not happy with the way Android users get bullied by iPhone users and wants Apple to stop the occurrence.
Internet search giant, Google, the company behind the uber-popular Android OS, has fired a warning to Apple, the maker of iPhones and iPads. Google is concerned about how iOS users bully non-iOS users through the iMessage app. When Apple users receive a text from non-Apple users, the message is left as green instead of the blue that Apple users get. As a result of this differentiation, iMessage has become a status symbol in the US, especially among teens. This puts young people under pressure to get iPhones to not be different or left out.
This color class distinction is more apparent in group chats because everybody can see everybody else’s chat colors.
After this phenomenon was reported by an article in The Wall Street Journal, the big bosses at Android reacted. Apparently, they had been sickened by the snob people using their products faced from Apple customers.
Apple’s messaging solution uses the SMS protocol for messages from Android users.
The official Android on Twitter commented on the findings, tweeting an offer to work together to fix the problem, “iMessage should not benefit from bullying. Texting should bring us together, and the solution exists. Let’s fix this as one industry.”
The head of Android at Google, Hiroshi Lockheimer, also reacted, tweeting from a personal account, “Apple’s iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this.”
It has always been suspected that Apple deliberately maintains the class distinction between Apple devices and non-Apple devices. However, emails admitted into evidence during the recently concluded Epic Games lawsuit confirmed the theories. They revealed that Apple at a point contemplated allowing Android devices to use iMessage but decided against it. The reason was that welcoming Android users would do more damage than good to Apple’s profit. An Apple executive bluntly stated, “In the absence of a strategy to become the primary messaging service for (the) bulk of cell phone users, I am concerned the iMessage on Android would simply serve to remove (an) obstacle to iPhone families giving their kids Android phones.”
Apple, however, has released a web-based version of Facetime for non-Apple users, although they still practically have a lower status due to the restrictions that apply.
On its own part, Google has been pushing for the broader adoption of the next-generation RCS texting standard, and Apple remains one of the companies Google is trying to win over. The standard brings end-to-end encryption to messaging. Google is already getting support from the major carriers in the US.
However, Google has experience in keeping widely used products from competing OS’es. It refused to make apps for Microsoft’s Windows phones and still reluctantly supports the Windows OS. Although the Windows Phone OS had its share of issues, Google’s lack of support influenced many people’s decision to abandon or never consider the platform, forcing Microsoft to pull the plug on it.
Also, Google has quite a history with messaging apps. It has mainly pursued a non-cohesive strategy that has seen it release many messaging apps, ultimately abandoning most of them.