If you are an ESPN Plus subscriber, brace up for another price hike as the service is adding $3 or 43 percent. Instead of $6.99 per month, you will now pay $9.99 to continue enjoying your sport. The annual plan is also jumping from $69.99 to $99.99. The new prices take effect from next month.
However, the price has not changed if your subscription to ESPN is part of the Disney plan, which combines Disney Plus, ESPN Plus, and Hulu (with ads) for $13.99 per month. Opting for ad-free Hulu in the Disney bundle increases the price to $19.99 per month.
ESPN Plus’ website has not been updated yet, so don’t be surprised to see the old price there. Even at that, subscribers will start getting notifications of the hike from next week, according to Disney spokesperson Paul Melvin.
ESPN increased its prices twice last year, but this round is the steepest. This reflects Disney’s desperation to increase its revenue. However, ESPN Plus is still one of the most feature-rich sports streaming platforms out there. The company points out that every rights deal it has entered into for the past several years yielded more streaming options for ESPN Plus customers.
Disney is not the only streaming platform looking for ways to ramp up its income. The father of all streaming platforms, Netflix finally decided to offer an ad-supported tier that will allow its customers to pay less. It hopes to attract new users with the new plan. It has teamed up with Microsoft as its global ad partner.
Netflix is also trying to crack down on password sharing, which it hopes will make more people pay for the use of the platform. However, the jury is still out on whether the potential increase in paying customers will offset the loss of subscribers that is bound to happen. Nevertheless, Netflix is trialing password-sharing blocking in several markets.
Netflix lost subscribers for the first time this year but remains the biggest streaming platform by a wide margin.
ESPN Plus has 22.3 million subscribers as of the end of Q2 2022.