in ,

Apple discontinues the iPod after a 20-year run

If you want to get an Apple iPod, now is the time to do so, as the company has discontinued the device. This comes 20 years after the first version launched.

An era is closing at Apple as the company announces it has discontinued the iPod Touch, the last surviving member of its portable music player family. You will still be able to get one as long as supplies last.

Meanwhile, Apple assures its fans that the iPod lives on in spirit in its other devices like the iPhone and iPad.

The debut model was a simple device made exclusively for playing audio. Apple continued to produce such models until 2017. However, the iPod Touch offered users a cross between the iPod and the standard iPhone. It worked for people that found it more convenient to operate the iPod through a larger screen.

Before this final announcement, Apple had been giving hints about the demise of the iPod Touch. The present version was the seventh generation and was released in 2019 without fanfare. It only got a press release. Apple didn’t even bother to update the chip from the A10 processor used in the iPhone 7.

The last iPod Touch before that was 2015, showing that Apple has not been focusing on the device.

While it may be sad to see the device go away, Apple has to face reality. People are not keen on carrying another device, apart from their smartphone, to listen to music. Besides, the iPhone is fully capable of playing music, making the iPod redundant for most Apple users.

At any rate, one of the creators of the iPod, Tony Fadell, told The Verge that the team knew the iPhone would eventually cannibalize the sales of the music player as they become more capable. “It became very clear to us that there was a real threat from mobile phones, feature phones. They were starting to add music, MP3 playing, to the cell phones that they were shipping at the time.”

However, according to Fadell, Apple is not bothered with the dwindling sales of the iPod as it lost out to the iPhone. “At Apple, every single thing that was tried — at least under Steve — needed to ship because it was existential. You couldn’t not make the iPhone successful because you were cannibalizing the iPod business.”

Even though Apple is exiting the dedicated music player market, companies like Sony and Fiio still serve hardcore music fans with dedicated music players to indulge their passion. However, as it often happens when iconic products are discontinued, a small core of the most enthusiastic fans may try to keep the iPod alive for as long as possible. Expect the prices to go up on sites like eBay.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

Written by HackerVibes

Tesla recalls 130,000 cars for touchscreens going blank

Musk says he will welcome back Trump to Twitter