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Amazon Advertising, 3 Ideal Strategies to Advertise on Amazon

Hello Entrepreneur, surely you are researching ways to advertise your Amazon products. Is that correct? Well, if so, you have reached the ideal place. 

In this article, you will learn how Amazon Advertising works, Amazon’s platform for advertising. And 3 of my personal strategies that have given me the best results.

Therefore, I invite you to learn about Amazon Advertising tools with me and what you can do to increase your customer base and your sales.

In September 2018, Amazon announced that it unified all its Marketing platforms into one that is called Amazon Advertising.

Thanks to this, through the Amazon sellers platform, you can create advertising campaigns to increase sales.

With different advertising methods, which are: product ads, brand ads, and store ads; They also offer other types of advertising, including Display, Videos, Custom Ads, and Amazon DSP. 

For now, you will focus only on Product Ads and Brand Ads; since they are the ones that are available within the Seller Central platforms in all markets, including the Amazon United States and Amazon Europe.

How does Amazon Advertising work?

You all know that customers on Amazon use the search bar to find the product they want.

Commonly, they place long terms of 2, 3, or more words to detail their product.

Amazon, for its part, displays search results based on the keywords used by customers.

And within these results, you can find:

Product Ads

That allows promoting products to buyers, who actively search using related keywords or visit similar products on Amazon.

Brand Ads

That allows promoting a collection of products to buyers, who actively search with related keywords on Amazon.

Organic Results

Which shows the products that have in their product listing the keywords with which these buyers search.

Therefore, within the results page, Amazon first displays the ads (if there are any); and then the organic search results.

Based on these results, if a customer clicks on your ads, you would pay for each click, and that action is called PPC, which is equal to Pay-Per-Click. 

Benefits of Advertising on Amazon

  • Increase sales.
  • Show your products at the top of the results page.
  • You can set the exact words; by which you would like your products to appear.
  • Results can be measured.
  • By downloading the search terms report, you can see what keywords your customers use to find your articles.
  • It is easy to create and manage.
  • You can use the information from the search terms report to further optimize the product listing.

Now, knowing the benefits of using Amazon Advertising, you may be wondering what are the steps to create an ad? 

Get to know them below:

How to Create Ads on Amazon?

To create advertisements in Amazon Seller Central, you just have to go to the Ads section -> Campaign Manager -> and click on Create Campaign.

Technically, the steps to follow are so simple, and the platform is quite intuitive. You can easily make your ad based on your product.

Once you have understood how Amazon’s advertising tool works, I’m going to share with you some of the Digital Marketing strategies that can help you boost your sales even more.

3 Ideal Strategies for Advertising on Amazon

Among the recommendations to further increase sales and not depend solely on Amazon traffic, I strongly recommend the following:

  • Focus on developing your brand, registering it to obtain the benefits of Amazon’s brand registration. 
  • Carry out a detailed study of keywords as applied in SEO for Amazon, in addition to analyzing your direct competition to determine the aspects that offer you competitive advantages.
  • Evaluate the costs based on the benefit; so that you can decide assertively the type of campaign and announcement that you are going to use; to obtain the expected results.

And don’t forget that through Amazon Advertising Campaigns, you can expand your business and increase the sales of your products. In addition, find new and potential customers, with which you will make your brand known.

Therefore, I strongly recommend that you create a good advertising strategy that helps you reduce costs and increase your profits.

What do you think?

Written by HackerVibes

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